- A gray cat slinks past a wooden house. There’s something a little intimidating attempting to describe.
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Every brand, from a corporate identity to a bar of chocolate, needs to start with a great idea. We work with businesses to define the brand strategy and uncover the big idea in a way that captures the brand’s personality and inspires creativity.
Sometimes a great idea or a compelling brand story already exists and has served a brand well for some time. Sometimes, however, the story can get a bit lost over the years. Understanding the true meaning of a brand and what triggers it, is at the heart of our approach to strategic analysis.
Motdang has a practical and creative, step-by-step approach to developing new brand names. Naming is an integral part of creating brand identity and brand value. It is often the embodiment of the personality of a new product, company, service or experience.