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The logo should capture the essence of the company, be clear, appropriate & memorable. It spearheads the brand and is often the primary visual connection with the brand both physically and mentally. When a business needs to address its identity because it NEEDS to change, for whatever reason, the requirements are often different.
We approach all projects with the same enthusiasm and ultimately deliver a well created, considered solution with a set of digital files and very basic user guidelines.
Some of our clients have needed nothing more than a simple makeover of their company logo, the brand positioning is good and marketing materials work well but the main point of focus of the brand (logo) is either inappropriate,, poorly executed, dated or is ineffective for some other reason.